-
About Us
Welcome to Individualism.co.uk, a site dedicated to making men more stylish through quick-read informative posts and videos. With the UK’s first men’s only style consultancy, a style blog recognized by ITV and two slightly crazy style coaches, Individualism.co.uk is your one-stop men’s style & image resource.
If you’re new here, check out our article archives.
Also, check out our style community forums where you can post up pictures of your current style and receive constructive feedback from us, as well as the men’s style community.
Our Mission…
To empower ambitious men with confidence
they seek by teaching them the
fundamental science behind maintaining
A stylish and unique personal image.About Reuben
They named me Reuben Christian. Meaning ultra master of enlightenment and attracter of immense riches. (Lies). Anyhow, I am a presenter and men’s style coach. I founded ‘Individualism.co.uk’ a style consultancy aimed at ambitious men back in 2007 after having the idea lingering in my head since 2003. Then Aaron came on board in 2008 and upped the speed! I also present for www.leapanywhere.com as well as contribute to London’s leading creative blog; www.blog.atribecallednext.com.
My interest in style started in primary school, when I was bullied for wearing white, £5 Bruce Lee-like plimsolls called ‘Simods’, that my mum coloured in black with a permanent marker. After kicking that football, revealing the white underneath and getting laughed at by everyone in the line (including the teacher), I went home, vomited, shat and cried. I then promised to upgrade my style…for life.
I have been a free lance stylist, working on personal photo shoots and catwalks with independent designers. I’ve done a little modelling, had my own published double page spread showcasing new fashion designers and now do a lot more presenting.
My hunger to learn and give back has taken my style interest to new heights by studying style icons, following leading blogs and hitting the books, as well as maintaining vigilance 24/7. I founded Individualism, as so many men needed to learn how to separate real style advice from hidden sales pitches, in order to gain more of an edge in their personal and business lives.
To learn a little more about me through video and to be kept updated on my presenting adventures, visit my personal myspace page and follow me on twitter:
Contact Reuben at:
http://www.myspace.com/reubenchristian
About Aaron
There are two things in life that truly make me happy;
- 1. Making people laugh
- 2. Learning about men’s style
My life experiences have seen me cover a wide variety within the fashion industry. From being a Topman Men’s Stylist to visual merchandising at Selfridges. From styling at New York Fashion Week to being a men’s style blogger on www.blog.atribecallednext.com, all the while I was making people laugh.
And when these powers combined ….. No I didn’t turn into Captain Planet, but I created Individualism.co.uk
I used all my past experiences, mistakes and knowledge to teach men about style and personal image.
I’ve worn VERY tapered jeans, and an XXXXL puffer coat so you don’t have to!
Contact Aaron at:
About Chris
I am a freelance cameraman, editor and motion graphics artist based in London. I’m fluent in Final Cut Studio 3, Adobe CS4 and other technical gibberish.
Website: http://www.project-monster.com/
Contact: info@project-monster.com
About Earl
Hey peeps, my name’s Earl and i’m an up and coming designer from East London. I am deeply, extraordinarily, extremely, incredibly, positively, powerfully, enthusiastic about all types of design from Illustration, motion graphics and graphic design.
I always try to focus on designing and developing visually impressive design concepts so that i can share my ideas to the world, YES the world!
I’m very passionate about design in all its forms and im always looking for better ways to improve as a designer.
Website: http://www.earlalburo.com/
Contact: earlalburo@hotmail.co.uk


