-
About Us
Welcome to Individualism.co.uk, a site dedicated to making men more stylish through quick-read informative posts and videos. A style blog recognized by ITV and two slightly crazy style enthusiasts, Individualism.co.uk is your one-stop men’s style & image resource.
If you’re new here, check out our article archives.
Our Mission…
To document men’s style in a refreshing and unique way
while creating original content that informs and entertains men across the globe.
About Reuben – Deputy Editor
They named me Reuben Christian. Translation; ‘ultra master of enlightenment and attracter of immense riches’. (Lies). Anyhow, I am a presenter and men’s style enthusiast. I founded ‘Individualism.co.uk’ a style consultancy aimed at ambitious men back in 2007 after having the idea lingering in my head since 2003. Then Aaron came on board in 2008 and upped the speed!
My interest in style started in primary school, when I was bullied for wearing white, £5 Bruce Lee-like plimsolls called ‘Simods’, that my mum coloured in black with a permanent marker. After kicking that football, revealing the white underneath and getting laughed at by everyone in the line (including the teacher), I went home, vomited, shat and cried. I then promised to upgrade my style…for life.
I have been a free lance stylist, working on personal photo shoots and catwalks with independent designers. I’ve done a little modeling (don’t ask), had my own published double page spread showcasing new fashion designers and now do a lot more presenting.
Individualism was founded due to my incurable hunger to learn and give back. I felt that so many men needed to learn how to separate real style advice from hidden sales pitches, in order to gain more of an edge in their personal and business lives.
To learn a little more about me through video and to be kept updated on my presenting adventures, visit my personal website and follow me on twitter:
Contact Reuben at:
About Aaron – Editor In Chief
There are two things in life that truly make me happy;
- 1. Making people laugh
- 2. Learning about men’s style
My life experiences have seen me cover a wide variety within the fashion industry. From being a Topman Men’s Stylist to visual merchandising at Selfridges. From styling at New York Fashion Week to being a men’s style blogger on www.blog.atribecallednext.com, all the while I was making people laugh.
And when these powers combined ….. No I didn’t turn into Captain Planet, but I created Individualism.co.uk
I used all my past experiences, mistakes and knowledge to teach men about style and personal image.
I’ve worn VERY tapered jeans, and an XXXXL puffer coat so you don’t have to!
Contact Aaron at:
About Earl
Hey peeps, my name’s Earl and i’m an up and coming designer from East London. I am deeply, extraordinarily, extremely, incredibly, positively, powerfully, enthusiastic about all types of design from Illustration, motion graphics and graphic design.
I always try to focus on designing and developing visually impressive design concepts so that i can share my ideas to the world, YES the world!
I’m very passionate about design in all its forms and im always looking for better ways to improve as a designer.
Website: http://www.earlalburo.com/
About Nigel
Hello world, I’m Nigel. I enjoy movies, Haagen Dazs, and mis-shapen chaos of well-seeming forms! I am an expert in the many styles of dabble, but most proficient in styling and illustration. Other things such as dance, have seen me perform at Her Majesty’s Theatre and numerous dance duals in the occasional occurrence that is Livin Proof. But now, photography has its season.
Don’t worry I’m not always this articulate, but first impressions last forever. So in the meantime between time, read everyting, take action, and I’ll pap you soon…I mean see you soon
Website: http://randomlyoneofakind.tumblr.com/
About Ayishat
I’m Ayishat pronounced ‘i-e-sha’.
I’m a lady that loves menswear, LOVES menswear, like I mean I rock briefs. In the realm of men’s fashion there’s something that captures me from all decades – the gentlemen of the 1920s to the ‘road side manz’ of 2010, my belief is that if you look with an open mind style inspiration can be drawn from everywhere!
I work as a freelance menswear stylist and image consultant. I have styled dance shows, personal photo shoots, music artists, music videos and for publications such as Super Super and RWD magazine. I’ve got my hand in a plethora of delicious looking pies revolving around style and fashion, that I can finally share with you all through Individualism.





