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Apolis Activism Navy Cotton Cashmere Pullover
We don’t really do sportswear here at Individualism and to be honest, we’re not too sure why. Maybe it’s because it’s hardly the most elegant category in menswear or maybe it’s because wearing a hoody in East London doesn’t hold the most positive connotations. But like Will Smith’s lyrical masterpiece, we thought we’d switch it up.
This week’s ‘P.O.T.W’ comes from US brand Apolis Activism. The brand are famous for their red stitched cross which means: ’The sign of relief and an icon for all global citizens committed to quality and change. Apolis Activism applies contemporary design, premium fabrics, and an opportunity to share the value of Trade.’
Their ideals are certainly apparent in this modish navy hooded pullover. Boasting a French twill contrast placket and pocket trim as well as natural Caruso buttons carved from Tagua Nuts (I know it sounds like some sort of India Jones relic), this piece is ticks all the right boxes.
- Comfortable
- Understated
- Stylish
- Masculine
Check out context now for a close look now.
As always,
Stay Stylish
Aaron C.
Related posts: Top 4 Polo Shirt Styles
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Resistance Knitted Fairisle Cardigan
Just like 100,000 other blogs, we’ve given in and are doing a Christmas-themed post. But rather than write about tips on how to Christmas shop or how to hide the pounds, we’re keeping it simple. We’ve managed to find a festive-looking piece for our ‘Product Of The Week’ that will help you stand out in all the right ways.
Sporting a Scottish Fairisle print, this narrow, double-breasted cardigan features all the traditional Xmas colours. Its soft mid-weight angora and wool mix makes it the perfect winter staple to hit the frontline in the war against old Jack Frost. A thick cream shawl collar and blue and red stripe detailing finish off the unique pattern combination.
Its price of £379.00 may turn some heads away, damn it may even re-shape some heads, but there’s no doubt that those who see past the price range will be picking up a real show stopper!
Snap it up at Oki-Ni now.
Stay Stylish
Aaron & Reuben C.
Related posts: Top 5 Men’s Sweater Styles
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Franklin & Marshall Aubergine Cardigan

If I’m being honest, I’m not a massive fan of having a brand plastered across my chest. It screams: “I have no style, so I’ll stick with the safety of a named brand.”
However, Franklin and Marshall seem to have found the right balance. The F&M logo doesn’t really detract from the style of the garment. The aubergine (sorry, but who the hell creates these colour names? I need to trademark ‘baby shit green’) and navy colour way is an interesting colour combo and one that works rather well.
The two slit pockets are perfect for holding your iPod, and the shawl collar gives it a modern feel. All in all, it’s a great piece to chuck over a T-shirt or shirt when you’re in a hurry to buy some milk in the morning.
The east end sounding website Coggles.com are shifting them for few bob.
As Always,
Stay Stylish
Aaron & Reuben . C
Related posts: Top 5 Men’s Cardigan Styles
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Top 4 Fit Tips For The Larger Man

Just like texting on the iPhone, style can be a tricky one to get right. Swagger and confidence play a massive part in everyone’s personal style, but if you fail to apply it in correlation to your body shape, then it’s as useful as this Chinese Chin Rest.
So this week we bring you the rules and fit-tips which are essential for the larger man. Little tweaks that will help all those big-boned (and pot-bellied) men look a lot better in their clothes.
Not a big fella? No probs- just send the link to this article to someone that is. They’ll pretend to be offended, but they’ll use the info wisely. Harsh love is the only way sometimes.
So fellas, what are you waiting for? Not more pies I hope!
1. Get your blazer length right

Nothing is worse than having your arse looking like it’s FORCING it’s way out of your body. So make sure your blazer falls just below your buttocks to keep them concealed.
2. Only vertical stripes work

Avoid horizontal stripes as they accentuate the width of your chest or gut. Instead, stick with vertical stripes that lengthen your body by drawing the eyes downwards and not sideways. Pinstripes suits and shirts are a good choice.
3. Bulky Sweaters make you look fatter

Avoid bulky fabrics on top, as it only adds to the weight of your look. Stick to light-weight materials and layer up if it’s cold. You don’t want people to think you want to look like him under those clothes. OK? Good.
4. Pick single vents

If you have a large ass then avoid double-vented jackets. They add more bulk to your rear by flapping over it and showing its shape. Instead, use a single-vented blazer which closes the back of the blazer around your bum.
As Always,
Stay Stylish
Aaron & Reuben . C
Related posts: Top 5 Casual Shirt Types
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Harnees Houndstooth Scarf by Wrath Arcane

This week’s ‘Product of the Week’ comes courtesy of American label, ‘Wrath Arcane’, which literally means “secret anger”.
According to its founder, he became ‘tired of big labels having so much influence on the ways that people live their lives’. Who says being or thinking negative never leads to anything worthwhile?
We’ve picked out their ‘Harnees Houndstooth Scarf’ this week to showcase to you guys; it’s a quirky little design that is both part hoody, part scarf and it’s a very eye-catching piece indeed.
This winter accessory sports a very muted but stylish houndstooth pattern which is perfect for your winter wardrobe. Not to mention it’s light enough to wear as an inner layer.
Its crowning glory? The straps it fashions which keeps it firmly in place.
Head over to ASOS to bag yours now.
As Always,
Stay Stylish
Aaron C.
Related posts: Scarf Styles 1, Scarf Styles 2, Spitalfields Scarf Hunting
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