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Agi&Sam

This week’s ‘Brand Watch’ is a little different as it’s my first, so I had to bring in the big guns and introduce you to the UK’s newest, hottest and most exclusive label… Agi&Sam, by Agi and Sam.
Since graduating from university, Agi and Sam have burst onto the fashion scene, turning heads and getting their clothes onto chart-topping music acts. Their hard graft has seen them put together a collection that your wardrobe would surely be lacking without.
What’s even better about this dynamic duo is that the pair are homegrown, and you know how we all love a bit of Britain’s Got Talent. Agi & Sam push the boundaries of men’s fashion without being ridiculously extreme - I’m talking less catwalk more sidewalk… but don’t get it twisted, this is the trendiest sidewalk, as each piece in the collection possesses its own uniqueness and undeniable charm, complete with beautiful prints and mind-boggling detail.
Unavailable in stores as of yet – Agi&Sam is a ‘Super Exclusive’. Go forth and discover!
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Boots and Suits
I was tempted this week to upload the American Apparel sale mayhem video under the Bad Look section, but I thought that all you style conscious fellas would have already seen the madness. Plus I was lucky enough not to visit the sale, so it would been cheating. Anyway here are this week’s looks:
GOOD LOOK
The top left picture is taken from a friend of mine. It’s the inside of a clock. Men’s jewellery is slowly becoming more and more popular, as confident, expressive men look for items outside of the usual watch and chain sector to find items to help express their individualism. Read More
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YMC Hunting Sweat

YMC or ‘You Must Create’, however you refer to them, one thing stays the same and that’s the quality of their designs. This British brand has now been going strong for over 15 years and it’s their design philosophy that we really admire, as they’re “not led or influenced by season trends but try to provide the solution for intelligent clothing that is both wearable and distinctive.” Read More
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Apolis Activism Navy Cotton Cashmere Pullover
We don’t really do sportswear here at Individualism and to be honest, we’re not too sure why. Maybe it’s because it’s hardly the most elegant category in menswear or maybe it’s because wearing a hoody in East London doesn’t hold the most positive connotations. But like Will Smith’s lyrical masterpiece, we thought we’d switch it up.
This week’s ‘P.O.T.W’ comes from US brand Apolis Activism. The brand are famous for their red stitched cross which means: ’The sign of relief and an icon for all global citizens committed to quality and change. Apolis Activism applies contemporary design, premium fabrics, and an opportunity to share the value of Trade.’
Their ideals are certainly apparent in this modish navy hooded pullover. Boasting a French twill contrast placket and pocket trim as well as natural Caruso buttons carved from Tagua Nuts (I know it sounds like some sort of India Jones relic), this piece is ticks all the right boxes.
- Comfortable
- Understated
- Stylish
- Masculine
Check out context now for a close look now.
As always,
Stay Stylish
Aaron C.
Related posts: Top 4 Polo Shirt Styles
Twitter Page: www.twitter.com/individualism
Facebook Page: Individualism Group
YouTube Page: www.youtube.com/user/IndividualismUK
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Resistance Knitted Fairisle Cardigan
Just like 100,000 other blogs, we’ve given in and are doing a Christmas-themed post. But rather than write about tips on how to Christmas shop or how to hide the pounds, we’re keeping it simple. We’ve managed to find a festive-looking piece for our ‘Product Of The Week’ that will help you stand out in all the right ways.
Sporting a Scottish Fairisle print, this narrow, double-breasted cardigan features all the traditional Xmas colours. Its soft mid-weight angora and wool mix makes it the perfect winter staple to hit the frontline in the war against old Jack Frost. A thick cream shawl collar and blue and red stripe detailing finish off the unique pattern combination.
Its price of £379.00 may turn some heads away, damn it may even re-shape some heads, but there’s no doubt that those who see past the price range will be picking up a real show stopper!
Snap it up at Oki-Ni now.
Stay Stylish
Aaron & Reuben C.
Related posts: Top 5 Men’s Sweater Styles
Twitter Page: www.twitter.com/individualism
Facebook Page: Individualism Group
YouTube Page: www.youtube.com/user/IndividualismUK






