Individualism - Making men more stylish

TOPMAN LFW Preview

On Wednesday last week (February 24, 2010), we headed down to London Fashion Week (LFW) with our newest team member Chris, armed with his beast of a camera, an iPhone and our wits. We strolled straight through the VIP doors (cos that’s how we roll)…and swiftly got chucked out.

After some rapport building tricks and explaining that we were filming for TOPMAN to cover the events from behind-the-scenes, we got in (phew!)

The full video should be up early this week. But for now, here are some pics that we snapped to give you an idea of what’s in store.

The moment we arrived at Somerset House we were snapped by Esquire photographer Paul Hartnett. He liked the pocket detail on the  jeans and the flash of watch. It’s a shame that Reuben didn’t take a photo of myself getting snapped (I’ve always told him that the Blackberry is awful for pics!) A litte later we bumped into Big Phil. Big PG. Sir Philip Green, 0n the phone, probably transferring a couple more billion into his account (as he does). Read More

AJANAKU

We first released our trailer for the new look site a few weeks ago and since then, we’ve discovered that the video has been making a little noise around the blogosphere. One blog that recognised the ‘amazing talent behind the camera’ was AJANAKU. Now normally it wouldn’t make sense to feature everyone that linked to us but after browsing their site for a while, we really appreciated the work they were doing.

Read More

TOPMAN LFW

I’m here at TOPMAN LFW show and we’ve got our grubby hands on their Twitter account, so follow us here http://twitter.com/topmanUK

and also http://twitter.com/individualism to see what all the fuss is about.

Aaron C.