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Introducing Street Style Sundays
Welcome to our very first Street Style Sundays post. This will be a regular feature and for those of you paying attention, it will be posted up every Sunday.
The aim is to show and celebrate the variety of styles and the levels of creativity that the men of London possess, while hopefully providing some wardrobe inspiration to those who are in need.
Not everything is going to be to everyones style but there will always be something that you can pick up or, in the very least, appreciate.
So sit back and enjoy and remember the next time you head out that door, make that extra bit of effort. You never know you could be on here next week!
PHOTOGRAPHY: NIGEL RUWENDE
Name: Celso
Occupation: Music Producer
What we really like about Celso’s look is his subtle use of accessories. He’s wearing four pieces; the chain, bracelet, watch and sunglasses, yet they don’t seem to drown out his outfit. He also manages to pair contrasting denims, which is a very hard thing to do. Read More
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Boots and Suits
I was tempted this week to upload the American Apparel sale mayhem video under the Bad Look section, but I thought that all you style conscious fellas would have already seen the madness. Plus I was lucky enough not to visit the sale, so it would been cheating. Anyway here are this week’s looks:
GOOD LOOK
The top left picture is taken from a friend of mine. It’s the inside of a clock. Men’s jewellery is slowly becoming more and more popular, as confident, expressive men look for items outside of the usual watch and chain sector to find items to help express their individualism. Read More
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Banana Republic vs Blue Inc – Week 1
Good Look /Bad Look is our brand new weekly post and it came about from all the small tips we’d pick up throughout our week that didn’t seem to fit into a relevant article, but knew would still add value.
Over the week, we’d see so many fatal flaws- terrible examples of how to go about your daily style lives which, if executed properly, could teach many great lessons.
So we thought we’d combine all the great, the good and the ugly things we picked up, noticed, witnessed, been exposed to and even discovered during the week and place them into a post which could benefit everyone.
It’s also designed to get you guys involved too; send in your own ‘Good Look Bad Looks’ and each week, we’ll reward the best entries with a spot on our blog. (contact@individualism.co.uk)
We’re getting all philosophical on you now, all that collective conscious stuff. Anyhow, with everyone’s lessons, we can all learn a little bit more. So here’s to sharing our collective knowledge and spreading positivity.
So, without further ado, drum roll please- here’s our first Good Look /Bad Look:
GOOD LOOK BAD LOOK
Good Look
Love the neutral grey on these Banana Republic boat shoes. It provides a nice alternative to traditional navy while adding a touch of formaility to the style. And the use of patterns in this ‘H&M’ scarf flawlessly compliments the grey blazer and purple cardigan. A touch of layering here too. Take notes fellas!
Bad Look
Jamaican colour desert boots just ain’t a stylish combination. We love Clarks for creating the style and taking a chance but this is one chance too far and don’t get us started on those head turners in the background…
Secondly, another ‘Blue Inc’ just means more guys walking round with pillified jumpers. Did you know that every time they open a new ‘Blue Inc’ someone somewhere dies?!
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Resistance Knitted Fairisle Cardigan
Just like 100,000 other blogs, we’ve given in and are doing a Christmas-themed post. But rather than write about tips on how to Christmas shop or how to hide the pounds, we’re keeping it simple. We’ve managed to find a festive-looking piece for our ‘Product Of The Week’ that will help you stand out in all the right ways.
Sporting a Scottish Fairisle print, this narrow, double-breasted cardigan features all the traditional Xmas colours. Its soft mid-weight angora and wool mix makes it the perfect winter staple to hit the frontline in the war against old Jack Frost. A thick cream shawl collar and blue and red stripe detailing finish off the unique pattern combination.
Its price of £379.00 may turn some heads away, damn it may even re-shape some heads, but there’s no doubt that those who see past the price range will be picking up a real show stopper!
Snap it up at Oki-Ni now.
Stay Stylish
Aaron & Reuben C.
Related posts: Top 5 Men’s Sweater Styles
Twitter Page: www.twitter.com/individualism
Facebook Page: Individualism Group
YouTube Page: www.youtube.com/user/IndividualismUK
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Franklin & Marshall Aubergine Cardigan

If I’m being honest, I’m not a massive fan of having a brand plastered across my chest. It screams: “I have no style, so I’ll stick with the safety of a named brand.”
However, Franklin and Marshall seem to have found the right balance. The F&M logo doesn’t really detract from the style of the garment. The aubergine (sorry, but who the hell creates these colour names? I need to trademark ‘baby shit green’) and navy colour way is an interesting colour combo and one that works rather well.
The two slit pockets are perfect for holding your iPod, and the shawl collar gives it a modern feel. All in all, it’s a great piece to chuck over a T-shirt or shirt when you’re in a hurry to buy some milk in the morning.
The east end sounding website Coggles.com are shifting them for few bob.
As Always,
Stay Stylish
Aaron & Reuben . C
Related posts: Top 5 Men’s Cardigan Styles
Twitter Page: www.twitter.com/individualism
Facebook Page: Individualism Group
YouTube Page: www.youtube.com/user/IndividualismUK









